Operating within the Consumer Demand Dimension, Voice of the Customer, LLC (VOC) delivers an analytic and predictive technology enabling an “Investment Recommendation Score” to guide investment strategy with extraordinary prescience and confidence.
Whether investors are intending to commercialize new product, services, technologies, expand product portfolios or launch new adjacent offerings...
...The Investment Recommendation Score enables the identification and refinement of early concepts and then measures those concepts against defined success metrics inclusive of the entire competitive market. The Investment Recommendation Score will guide investors in narrowing the field of opportunity to ensure success.
VOC provides consumer insight of existing and proposed commercial offerings …detailing what is valuable to your end customer and most importantly, its acceptance in the MarketSpace.
The technology Investment Recommendation Score is powered by Linescale – patented technology created with the Harvard Business School to assess and guide large-scale investment by General Foods. Linescale has successfully evaluated and forecasted new product introductions for numerous companies including; Citibank, The US Post Office, Marriott International and CVSHealth/Aetna. Linescale with its long history of insightful market intelligence, in-depth proprietary research, and well-informed product innovation analyses, has engineered the next generation of this proven technology … The Investment Recommendation Score to narrow the investment predictability abyss.
Underperformance has many rationales, but usually only one or two fundamental reasons. VOC will help you understand the underlying reasons for an underperforming asset and help you diagnose whether and where to commit resources to fix it.
Traditional tools look backward, not forward in interpreting future behavior. The Investment Recommendation Score gives investors a forward-facing consumer demand telescope to predict future performance and reduce investment risk .
Head-to-head paired comparisons of ideas and products directly competing with today's personal favorites
Competitive benchmarking creates future performance norms independent of product or service category - predicts substitution and displacement
Innovation development system of choice over time for major innovators — Citibank, Marriott, CVS Pharmacy, Aetna Insurance and others.
Voice of the Customer, LLC
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