VOCAL provides consumer insight of existing and proposed commercial offerings …detailing what is valuable to your end customer and most importantly, its acceptance in the MarketSpace.
Powered by Linescale and its long history of insightful market intelligence, in-depth proprietary research and well-informed product innovation analyses, VOCAL narrows the predictability abyss.
Whether investors are intending to commercialize new product, services, technologies, expand product portfolios or launch new adjacent offerings...
...VOCAL enables the identification and refinement of early concepts and then measures those concepts against defined success metrics inclusive of the entire competitive market. VOCAL will guide investors in narrowing the field of opportunity to ensure success.
Predicting future performance of an established brand or set of brands is more than an art. Traditional tools look backward, not forward. VOCAL gives investors a forward-facing consumer demand telescope to reduce investment risk.
Underperformance has many rationales, but usually only one or two fundamental reasons. VOCAL will help you understand the underlying reasons for an underperforming asset and help you diagnose whether and where to commit resources to fix it.
Linescale Innovation Clients — Familiar Brand Names
VOCAL Investor Target Assessment
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