Decision Support
End Users
VOCAL provides consumer insight of existing and proposed commercial offerings …detailing what is valuable to your end customer and most importantly, its acceptance in the MarketSpace.
Reduce prediction Risk
Powered by Linescale and its long history of insightful market intelligence, in-depth proprietary research and well-informed product innovation analyses, VOCAL narrows the predictability abyss.
creating and innovating
Whether investors are intending to commercialize new product, services, technologies, expand product portfolios or launch new adjacent offerings...
Assessing, Deciding
...VOCAL enables the identification and refinement of early concepts and then measures those concepts against defined success metrics inclusive of the entire competitive market. VOCAL will guide investors in narrowing the field of opportunity to ensure success.
More depth to diligence
Predicting future performance of an established brand or set of brands is more than an art. Traditional tools look backward, not forward. VOCAL gives investors a forward-facing consumer demand telescope to reduce investment risk.
Evaluating underperformance
Underperformance has many rationales, but usually only one or two fundamental reasons. VOCAL will help you understand the underlying reasons for an underperforming asset and help you diagnose whether and where to commit resources to fix it.
Linescale Information Systems
- Linescale has been the innovation development system of choice for major innovators such as CVS Pharmacy, Aetna, Citibank, Marriott and others for decades
- Recently, new benchmarking developments attracted the attention and switched on the lightbulb for Investors and Inventors.
- Linescale's direct benchmarking predicts future performance of brands, products and ideas at any stage of business development or maturity
- Exactly what inventors needed to pitch investors, and investors need to evaluate investments big and small, new businesses or household name brands
Linescale information systems power VOCAL
Linescale Innovation Clients — Familiar Brand Names